Setting the Standard for Water Softeners in the UK
We're the Association of Independent Water Softener Experts (AIWSE) – a trusted national network of qualified professionals, dedicated to delivering expert advice, installation, and ongoing service. Every member meets our strict standards for quality, training, and customer care.
💬 Water Softener Advice
Worried about hard water? Get clear, expert advice on the right water softener or filtration system for your home or business. Every AIWSE member is a trusted local expert trained to help you choose the right solution.
🏠 Water Softener Installations
Professional installation, start to finish. AIWSE members offer high-quality products, expert installation, and reliable aftercare. From first consultation to ongoing support, you're in safe hands.
💧 Drinking Water Solutions
Better-tasting water, every day. Tap water doesn't always taste great — but it can. Our members help you find the right solution for clean, great-tasting drinking water at home or work.
⚙️ Water Softener Service & Repair
Bought a softener online or elsewhere? AIWSE members can help. Many customers come to us with equipment they didn't install themselves. We offer expert servicing, repairs, and support to get things running properly.
Why Water Softeners Matter
Hard water can damage your appliances, dry out your skin, and leave limescale on taps and shower screens. Over time, it costs you more in energy and maintenance — and the water simply doesn't feel nice.
That's where water softeners come in. By removing the minerals that cause hard water, you get better-tasting water, longer-lasting appliances, and a more comfortable home environment.
3 Steps to Soft Water
We make it simple to improve the quality of your home's water with professional service and advice you can trust.
Step 1: Free Water Survey
Our experts provide a no-obligation water assessment to understand your needs and recommend the right solution.
Step 2: Written Quote
You'll receive a clear, detailed quote with no hidden fees — just honest pricing from trusted professionals.
Step 3: Expert Install
Get your water softener installed by a fully qualified AIWSE member, ensuring safe, effective, and reliable service.
Our Mission Statement
We exist to provide both our customers and the general public with a definitive knowledge base of reliable, clear and accurate information about water softeners and drinking water systems.
We recognise that there is too much information and not enough knowledge within our industry and aim to create a new standard for water quality professionals.
We want to challenge the misinformation within the UK's plumbing and heating industry about water softeners and drinking water filtration systems, and help increase knowledge amongst our fellow industry professionals.
Are you considering a water softener but struggling to find clear and reliable information?
A common problem you may find when you are researching into having a water softener installed for the first time, you may find yourself confused by the sheer scale of misinformation that exists within our industry. You are certainly not alone!
"...I read somewhere online that you can't drink soft water because of the salt water..."
Never Run Out of Salt Again
Our free Salt Reminder App helps you stay on top of water softener maintenance with smart notifications direct to your phone.
Scan to download
Download our App
Smart Notifications
Reminders based on your usage patterns
Custom Schedules
Set reminders that work for your lifestyle
Easy to Use
Simple, intuitive mobile interface
What People Say
The expert I found through AIWSE was professional and knowledgeable. Excellent service!
Sarah Thompson
Homeowner
Being part of AIWSE has transformed my business. The support and resources are invaluable.
James Wilson
AIWSE Member
Quick, efficient, and professional installation. Couldn't be happier with the service.
Emma Davis
Homeowner
Ready to Get Started?
Whether you need a water softener expert or want to join our network of professionals, we're here to help.